Come one, come all! AM:PM PR arrives at The Cyrk

This week we finally get to move into our new office at 2006 SE Clinton St. in Portland. We have been stalking this place (not so conspicuously) for the last month, hanging out at the Press Club, St. Jack’s, New Seasons and the Clinton Street Coffeehouse – neighborhood haunts with great treats and free wi-fi. We’re planning to stick around this one for a while.

A year ago when we set out on our search for new office space, we were looking for a special place that would continue the kind of iconic presence we enjoyed in historic Firehouse 7. We wanted to be in a neighborhood on the Eastside where we’d found such great welcome and a strong presence of other creative influences.

We identified this building early in our process, but it didn’t seem realistic that we could use that large of space at the time. Our business grew in 2012 and a remarkable coincidence presented itself. One of our new clients happened to be the owners of the building we coveted.

We were captured by the building’s looks. We were even more impressed when we learned it is LEED Platinum rated by the Green Building Council. Ninety percent of the building is powered by the rooftop solar array (more on that this week).

What we didn’t foresee was how much we’d fall in love with our neighbors (clients and landlords) and how their name for the building would shape our branding.

The building was named after the Polish word for circus (Cyrk). Bonnie Serkin’s Father was nicknamed “Serk.” She came upon the infamous Cyrk posters in college and had to have them. When Bonnie and Will Emery built this building, Will let her name it. Not only was the name familial, she felt it represented her life as a three-ring circus.

At the firehouse we were naturally inclined to take job titles that referenced that theme or, were just fun. Moving to the Cyrk we needed new titles and decided to acknowledge the creative inspiration Bonnie had in naming it. Let’s just say circus-related job titles were remarkably easy to come up with.

We’re going to have fun with this.