Sprouting awareness of your social presence

Have you ever wondered where you stand with regards to your – or perhaps your business’ – social media presence? Let’s just pretend you answered yes.

If you ever do find yourself longing to find an answer to such a question, I have found a solution: Sprout Social.

Sprout Social is a great new web-based application that links to Facebook, Twitter, LinkedIn, Foursquare, etc. It offers a slew of services, including management and organization of social contacts, search capabilities, analytics and reporting.  I like that it’s a one-stop shop for an exhaustive list of all social platforms one might be involved with. Making if even more attractive, the user interface is intuitive and super easy to use. From the first time I signed up and logged in to the “dashboard,” I felt like I already knew what to click on first.

One of my favorite features is the application’s monitoring capabilities. Anything that’s being said about your business anywhere on the web is logged and sent to an “inbox.” Anything from tweets to news and blog mentions are recorded and organized. It’s an invaluable tool in that it takes the hard work out of staying current on your company’s web presence.

Have I convinced you yet to check this thing out? I recommend at least signing up for the 30-day free trial. There is no better way to get to know something and decide if it’s right for you or your business than just getting in there and clicking around. Ready, set, go!