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PR 3.0 gets all up in Linkedin

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linkedin logoThis platform has been adding new features and updates during the past month that may dramatically alter how PR professionals, small businesses and jobseekers use the platform.

At PR 3.0 on Thursday, May 9th we’ll discuss some of the latest developments including the new Facebook-style mention feature, visual portfolio feature – and discuss how they’re trying to corner the market for both job-hunters and established professionals.

For a primer, check out the following links. Feel free to share any additional links or comments that may facilitate further conversation.

LinkedIn Now Lets You Add a Visual Portfolio to Your Profile

LinkedIn Adds Facebook-Style Mentions Of People And Companies In Status Updates And Home-Page Comments

LinkedIn’s New Recruiter Homepage Gives Headhunters Better Search, Status And News

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Sprouting awareness of your social presence

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Have you ever wondered where you stand with regards to your – or perhaps your business’ – social media presence? Let’s just pretend you answered yes.

If you ever do find yourself longing to find an answer to such a question, I have found a solution: Sprout Social.

sprout-social-main-imageSprout Social is a great new web-based application that links to Facebook, Twitter, LinkedIn, Foursquare, etc. It offers a slew of services, including management and organization of social contacts, search capabilities, analytics and reporting.  I like that it’s a one-stop shop for an exhaustive list of all social platforms one might be involved with. Making if even more attractive, the user interface is intuitive and super easy to use. From the first time I signed up and logged in to the “dashboard,” I felt like I already knew what to click on first.

One of my favorite features is the application’s monitoring capabilities. Anything that’s being said about your business anywhere on the web is logged and sent to an “inbox.” Anything from tweets to news and blog mentions are recorded and organized. It’s an invaluable tool in that it takes the hard work out of staying current on your company’s web presence.

Have I convinced you yet to check this thing out? I recommend at least signing up for the 30-day free trial. There is no better way to get to know something and decide if it’s right for you or your business than just getting in there and clicking around. Ready, set, go!