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Award-winning reporter Chris McGreal of The Guardian

Reporting Controversy and Creating It – Chris McGreal


Guardian’s Chris McGreal Featured Guest at AM:PM PR’s Speakeasy

From Rwanda to Ferguson, The Guardian’s Chris McGreal, has been covering many of the world’s historic events for the past three decades. He’s won a series of awards for his coverage of Africa, Israel and the US and even published a book about the complicity of the Catholic Church in  Rwanda’s genocide – Chaplains of the Militia. McGreal agreed to come share some is harrowing stories with the AM:PM PR Speakeasy guests and it was a hit.

Chris McGreal at ampm pr

McGreal is a member of the WARM Foundation – an organization “dedicated to war reporting and war art, as well as history and memories of war, and dedicated to the promotion of emerging talents and to education.”

Currently, McGreal is writing about the US from the Pacific NW for The Guardian. He is a former Washington correspondent and was previously posted in Johannesburg and in Jerusalem. Before joining The Guardian, McGreal was a BBC journalist in Central America and merchant seaman.

 

Racism, Government Secrets and Drugs – Stories with Impact

Chris McGreal's coverage of wikileaks

As part of the team reporting on WikiLeaks, McGreal’s work has been shared on sites across the world. In 2014, McGreal covered the Ferguson riots and tweeted the experience sharing gripping images from within the protests. This past December he wrote an analysis of the behind-the-scenes secrets of the US-Cuba deal.  He has covered Oregon’s marijuana legalization and Portland’s own issue with police racism and this week wrote about Netanyahu’s speech to congress, calling it: “long on speech, short on terror.”

 

Many More Compelling Stories 

McGreal wowed the Speakeasy crowd with stories about what he saw and learned covering violent political situations and the fallout he’s seen from his award-winning reports on volatile political issues. If you’re not already a regular reader of his articles, start now. You won’t be disappointed.

 

Is your news newsworthy?

How to Successfully Pitch Media

 

Media pitch tips from a veteran-TV reporter

 

KGW's Pat Dooris spoke to am:pm PR's Speakeasy

KGW’s Pat Dooris spoke at AM:PM PR’s Speakeasy about what to expect if you have a story to pitch. These were his tips.

 

Only Pitch What’s Current.

“I don’t care about something happening in August when it’s February,” Pat says. “I need to fill a news hole today and tomorrow. Much farther out and it better be really good.”

Be Available Now.

“If you pitch me and I bite, you’d better be ready to go in 30 minutes,” Pat warns.  “I’m not kidding. You have a short shelf life. If I can’t lock you in with that time amount I’m moving on to the next potential source or story. I have no time to waste and no option for no story tonight.”

Offer Compelling Humans.

“Every story needs real people that are affected by the issue we’re talking about. Whether it’s sewers or acupuncture or taxes or a mission to Mars, we need real people that will talk with us for our story – and yes, that means on camera!”

Make the Humans Available!

“I once had someone pitch me a ‘C’ level story. But on this particular day we were short of story ideas so a ‘C’ looked like an ‘A.’ I called back quickly, but they didn’t have anyone…not ANYONE who would go on camera,” Pat shared. “Not only did we dump that story and move to the next – I was pissed and never took another pitch from that person.”

 

 

Be available for interviews when you are pitching a story.

 

What Gets Through

  • The number of people affected – Is it significant?
  • New news – Is this the first we’ve heard about it?
  • Stories with people willing to talk openly.
  • Good visuals i.e. video, compelling photos, infographics.
  • Compelling sounds.
  • Media trained experts.
  • The “What’s In It For Me?” (WIIFM) translation.
  • Something that runs counter to prevailing conceptions.
  • Something that reveals truth about ourselves.
  • Stories that involve emotion.
  • Stories that involve animals.

 

The 5 Biggest Influences.

    1. Emotion
    2. Number of people affected
    3. Visuals
    4. Sources available to go on camera
    5. Good talkers

 

About Pat Dooris

Pat Dooris has worked in TV News for 29 years. He’s interviewed more than 29,000 people and done at least 17,000 live shots. He’s won awards including two Northwest Emmys along with awards from the Oregon Association of Broadcasters and even a National UPI award. Yep, United Press International. He’s been reporting that long. Pat is a reporter at KGW TV and a media coach who trains people and companies on how to respond to the press. Rather than ducking the media, he believes people and companies should embrace the chance to tell their story in powerful ways. Find out more about his services at PatDoorisMedia.com

 

am:pm pr tips

Editor’s Note: While Pat’s tips are focused on pitching TV media, much of his advice works well for pitching any kind of media. So be wise, think ahead, and put yourself in the reporter’s shoes.

City Reader Offers Respite For Journalists, PR Professionals

Our recent Facebook post about The Oregonian’s move to cut their weekly community section inspired some raucous debate about the state of the media in America. Most of us seem to yearn for a golden age of journalism when newspaper rooms bustled with chain-smoking overcoat-clad reporters who weren’t constrained by advertising dollars or internet measurements like clicks – and who had more bandwidth (and salary) to craft in-depth original reporting.

broken heart fix
While the recent online debate grew heated and participants grew frustrated it became increasingly clear that change causes a torrent of emotions that can become difficult to navigate. It’s no wonder either, because if you think about it too much, the future of the media can seem quite bleak. Consider for a moment that Dennis Rodman is still able to command headlines across the country for being an arrogant drunk, and pop culture icons (*sigh*) like Justin Bieber and Miley Cyrus can earn tens of millions of dollars in ad equivalency by having identity crises or drug-fueled meltdowns.

To those suffering from media inspired anxiety, worry, fear and depression – I offer – a tonic.

 

karin city reader portlandWhile on a walk last week with my dear colleague Alexis, we came upon a woman named Karin who has recently started a magazine stand, located in the new D Street Village Development on Southeast Division Street. A magazine stand! With a handmade sign that reads “The City Reader” and an enthusiasm for selling her product, Karin was refreshingly excited about her media collection, and upon further discussion, it was clear that she had personally curated her entire selection. She enthusiastically answered my questions as I fished for leads on undiscovered publications that might aid in my PR efforts. It was clear too that she was inspired by a classic era of journalism, and she was doing something about it. I ended up buying two magazines.

 

city reader standTo me, Karin’s business is just one symbol of la resistance to corporate-controlled media in the internet age, and an inspirational serum for all ye dour, downtrodden diggers of the truth. If you keep your eyes peeled there are other green shoots sprouting from all corners of the digital media landscape. That’s one of the great things about the internet, isn’t it? Check out Medium, Quartz, Grist or eBay founder Pierre Omidyar’s new project “The Intercept” by whistleblower Glenn Greenwald. Check out Seattle’s Crosscut, or closer to home, check out OPB’s special reports, or the latest pieces by Nigel Jaquiss, Richard Read, Jeff Baker or other key figures in the local rebel movement (my words, not theirs). Our traditional media model (which had its own long list of problems) may be dying, but its death will only serve as fertilizer for the next generation of muckrakers and entrepreneurs.

So next time you’re feeling down-in-the-mouth about a local paper that outsources much of its content, or you’re driven crazy by Facebook friends who are sharing posts from so-called “trusted” media sources on topics like FEMA Death Camps, just remember that you can do something about it. Change can be a little messy sometimes, and it may take awhile to see who the winners are, but you can influence the winners pool with your dollars. Donate money to your favorites, and if you’re in need of a quick-fix palate cleanser, go buy some magazines from Karin this weekend.